Content Strategy
კურსის შესახებ
The Content Strategy course is designed for those who want to learn how to plan and produce content strategies for working in a brand's marketing team or developing their own business.
This course is intended for marketers, founders, brand managers, or future content managers.
The Content Strategy course includes both theoretical and practical work.
During the meetings, lecturers will discuss successful local and international case studies.
The course will be led by five professional lecturers in the field, who will cover the full spectrum of content creation and dissemination, share their experiences, and work on practical cases.
Course Schedule by Lecturers:
Beki Fantskhava
Nino Egadze
Mariam Lortkipanidze
Tato Norakidze
Koka Kamushadze
Nino Egadze
Strategic and visual communications, branding, and marketing specialist. Leadership positions in companies such as TBC Bank/Group, Red Bull, and Philip Morris International. Organizer of over 1,000 social projects and events in several countries.
Expertise: Communications, business strategy, design strategy, creative skills, leadership, social responsibility (CSR), reputational risks, content, customer experience, and UX/UI design. Founder of the Design Institute.
Tato Norakidze
Led Digital Growth, Sales and Ecosystem expert at TBC Retail Tribe. Senior Digital Consultant at Georgian National Tourism Agency. Program Lead at Training Center Network. Contributed to World Bank Educational Program. Co-founded "Metric" digital agency and "Comforter" Furniture House. Senior Digital Consultant for brands - World Bank representatove office in Georgia, Tsikolia, Concierge.
Advisor Board Member at Design Institute
Mariam Lortkipanidze
Managing Partner at Playmakers agency. Lecturer of Content Management and Communications at Georgian Institute of Public Affairs (GIPA). Served as head of Content Marketing at TBC Group (Georgia & Uzbekistan) for 7 years.
Advisory Board Member at Design Institute.
Koka Kamushadze
Managing Partner and the CEO at the Playmakers Agency. 15+ experience in the field of marketing & business. Previously, Creative Lead at TBC. Invited lecturer at Caucasus University, Business & Technology University, Georgian University, GIPA. Wharton Business School Leadership Program graduate. Author of 2 novels: "Balanda", "Sonata Compositions / String Quartet"
Advisory Board Member at Design Institute
Beki Pantskhava
Brand & Strategic Communications Specialist, Marketer, Lecturer serving as an invited faculty member at Caucasus University and Business & Technology University, President of ACAG (Association of Creative Agencies in Georgia), 15 years of experience with Georgian & International Brands from FMCG, telecommunications, finance, and hospitality sectors - Geocell, Philip Morris, IQOS, TBC, Adjara Group.
Advisory board member at Design Institute.
რას ისწავლით
Throughout the course, you will study the following areas:
Brand and Content Connection
Writing a Brief and Interacting with the Creative Sector
Brand Filters and Strategy
Planning Content Strategy
Planning Content Budgets
Types of Content
Low-Budget Production
Video Production
Photo Production
Best Practices
Storytelling with Content
Using Digital Channels
Content Trends
“Everything is Content” Homework
Work Session for a Georgian Brand
Upon completing the course, a certificate will be issued.
The course has no prerequisites and does not require prior preparation.
12 Physical Meetings, 24 Hours, From 21 January to 27 February, Tuesdays and Thursdays, 19:00-21:00
Meeting Dates: 21, 23, 28, 30 January and 4, 6, 11, 13, 18, 20, 25, 27 February
For splitting the payment contact us at contact@di.ge