UX/UI and Digital Product Design
კურსის შესახებ
The Digital Product Design course comprehensively covers all phases of product design creation. You will study both theoretical and methodological approaches to product design, as well as the use of the Figma program, color theory, composition, branding fundamentals, UX/UI principles, UX research, and UX writing practices. With the help of mentors, you will work on a real project and receive feedback on your work. Throughout the course, there will be individual and group assignments and exercises. The Digital Product Design program is for those who want to learn digital product design from scratch or who have basic design skills and wish to improve and structure them. The course is divided into modules, each taught by different lecturers.
Nika Goguadze
UXUI designer, product designer, invited lecturer at Geolab, senior UI/UX designer of TNET, lecturer of the UI/UX Design course within the TBC education program. Has 6 years of work in the field of design. During this period, he worked on many projects in the international market, as well as with a number of Georgian companies.
Beki Pantskhava
Brand & Strategic Communications Specialist, Marketer, Lecturer serving as an invited faculty member at Caucasus University and Business & Technology University, President of ACAG (Association of Creative Agencies in Georgia), 15 years of experience with Georgian & International Brands from FMCG, telecommunications, finance, and hospitality sectors - Geocell, Philip Morris, IQOS, TBC, Adjara Group.
Advisory board member at Design Institute.
Gigi Janelidze
Head of Design and UX at TBC Group, leading design transformation. Certified UX specialist with over two decades of experience in different countries & industries. Specialized in design strategy, product development, UX research, marketing research, and brand identity creation.
Advisory Board Member at Design Institute.
Keti Diasamidze
Senior UX Writer at TBC, Copywriter at the communication agency Sci-Fi, and Senior Copywriter at adjarabet.com. Extensive experience in UX/UI copywriting, branding, blogs, articles, digital marketing, videos, scripts, and voiceovers. Has worked on websites for brands such as TBC Business, m², Eurocredit, adjarabet.com, and others.
რას ისწავლით
Module 1 - Introduction to Design - Gigi Janelizde
- What is design?
- How to think like designers?
- Innovation (How to become innovators?)
- Design principles
- Creating human-centered products: design process, implementation, and management
Module 2 - The Role of Branding in Design Construction - Beki Pantskhava
- Fundamentals of branding
- Product and brand
- How brand strategy interacts with visual storytelling
- Brand experience vs. product design
- Brand promise
Module 3 - UX Research and Methodologies - Salome Mazanashvili
- UX research and methodologies in qualitative and quantitative studies
Module 4 - Human-Centered Design - Gigi Janelizde
Types of interfaces and their differences
- Design created for humans
- Creating human-centered products
- Composition, color theory, typography, grid
- Microanimations and their impact on UX
- Creating interactive prototypes
- Principles of emotional design
- Design systems
Module 5 - Learning Figma - Nika Gogua
Module 6 - Product Testing Methodologies (Usability Tests) - Salome Mazanashvili
- Product metrics and product analytics
- Testing user experience
Module 7 - UX Writing - Keti Diasamidze
- What is UX writing?
- Why is it important?
- How to use it in practice?
Module 8 - Mentorship (Each participant team will have scheduled meetings with a mentor during the project work process)
Module 9 - Presentation of Projects to the Course Mentor
Awarding and Recognition
After the introduction, students will be divided into teams and will work together on the modules. After each module, teams will have specific assignments.
The course will conduct from September 29 to November 22 (2025)
Meeting Days: Monday and Wednesday at 19:30; Saturday at 13:00
Meeting Dates: September 29, October 1, 4, 6, 8, 11, 13, 15, 18, 20, 22, 25, 27, 29 and November 1, 3, 5, 8, 10, 12, 15, 17, 19, 22
Meeting Duration: 2 hours
The course has no prerequisites and does not require prior preparation.
For splitting the payment contact us: contact@di.ge