კურსის შესახებ
This program is concentrated around Design Thinking, and it’s roots. But what is Design Thinking? Design thinking is a method and process for solving specific tasks that helps to understand the user, comprehend his problem and find alternative solutions. The correct translation of the word "design" in the term is constructing and creating something new, and what it most important is that in this case Design is the holistic process behind and activities that lead us to final result, that we call Design of some product or service.
The most important thing in design thinking is that the needs and requests of a particular person are at the center, and not the state, company or managers on the part of the users.
For whom
For design managers, design directors, product designers (ux/ui), service designers, art directors, creative directors, product managers and product owners, developers, business and tech. analysts, ux researchers, and for everyone who wants to solve complex problems with help of Design and Design Thinking.

Gigi Janelidze
Head of Design and UX at TBC Group, leading design transformation. Certified UX specialist with over two decades of experience in different countries & industries. Specialized in design strategy, product development, UX research, marketing research, and brand identity creation.
Advisory Board Member at Design Institute.
რას ისწავლით
- What is Design Thinking? Why it matters
- How to implement Design Thinking into product and service development process
- Understand and practice Design Thinking tools
- How to facilitate Design Thinking Process
- How to work in groups to solve complex problems
- How to do UX Research
3 physical meetings, 6 hours, 25, 26 & 27th of September, 19:00-21:00.
The lecture does not have a prerequisite and does not require any prior preparation.