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Design for Nondesigners

კურსის ლექტორებიSopho KvantalianiOtar Karalashvili Giga Khatiashvili Shorena OtkhozoriaBeki Pantskhava
ხანგრძლივობა 22 საათი
ენაქართული
ფასი650

კურსის შესახებ

This course is for those who work with designers and creative agencies, create various types of designs, and actively participate in brand building. This may include marketers, representatives of creative agencies, brand managers, business owners, or beginner designers.

The course has 6 lecturers, each covering specific topics. They will teach participants important subjects that often pose challenges for many beginner or practicing "non-designers." By the end of the course, students will learn the basics of creating good design, become familiar with the design process, understand design specifics, and collaborate better with design teams, resulting in better outcomes, more accurate feedback, and more creative concepts. They will increase work efficiency and improve professionalism.

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კურსის ლექტორი

Sopho Kvantaliani

Brand Designer, Graphic Designer. She has created corporate guidelines for "Clusters4Development" and brand guidelines for "Standard Bank" and "Bank of Georgia." Led design teams at "Media Holding" First Floor Group, "Mobitel" LLC, and "Bank Republika”. Additionally served as a Graphic Design Lecturer at Tbilisi Technical University. Diverse portfolio includes classical music festival branding for Telavi International Music Festival, "Counterpoint," and Tbilisi Choral Music Festival.

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კურსის ლექტორი

Otar Karalashvili

Book artist, illustrator, designer, curator, Invited Professor at the International School of Design, Georgian Technical University. Founder and director of the Book Art Center Tbilisi, Co-founder Diogene Publishers, one of the first independent publishing houses in Georgia, One of the organizers of the first Georgian children’s book and children’s book illustration contest, Initiator of founding the Georgian Publisher’s Association, Curator of the Georgian collective stand at the Frankfurt Book Fair, Professor of Graphic Design, Typography, Book Design, Children’s Book Illustration at the Tbilisi State Academy of Arts, the Tbilisi Free University, and the International Design School of the Georgian Technical University, Founder of Virgam Virtual Publishers – an informal creative student program which supported and supervised the creation of more than 100 picture books, photo books, and artist books by young book artists, illustrators and photographers, Founder of the Book Art Center Tbilisi – a non-governmental institution committed to the development of book art, book design, and book illustration in Georgia and internationally, For its contribution to Georgian children’s illustration, the Book Art Center Tbilisi was twice nominated from Georgia for the Astrid Lindgren Memorial Award, Chief curator of the Tbilisi Book Days international festival for book art and design, Curator of numerous international exhibitions of children’s book Illustration, Founder of 1/16 – a monthly series of photo- and artbooks by prominent Georgian artists and photographers.

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კურსის ლექტორი

Giga Khatiashvili

Product & Industrial Designer, Graphic Designer, Founder of the advertising laboratory "919", Handwriting fonts creator, Creative Director, Lecturer at the University of Georgia and GIPA, Full Professor at the international school of design based on the basis of the Technical University of Georgia.

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კურსის ლექტორი

Shorena Otkhozoria

Graphic designer, brand designer. 19 years of experience in
advertising. Former lecturer of Tbilisi Art Academy. Graphic
designer in the companies: Windfor's, Sakideamsheni, TBC Bank. She has won the Giorgio Napolitano medal in design.
Currently, she is a brand and concept designer at the Georgian
-Italian art platform - ensō.

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კურსის ლექტორი

Beki Pantskhava

Brand & Strategic Communications Specialist, Marketer, Lecturer serving as an invited faculty member at Caucasus University and Business & Technology University, President of ACAG (Association of Creative Agencies in Georgia), 15 years of experience with Georgian & International Brands from FMCG, telecommunications, finance, and hospitality sectors - Geocell, Philip Morris, IQOS, TBC, Adjara Group.

Advisory board member at Design Institute.

რას ისწავლით

  • How to write a brief
  • How to prepare a mood board
  • How to create design aligned with a brand
  • How to communicate with creative professionals
  • How to create a composition using simple shapes
  • Composition and collage creation (practical exercise)
  • The fundamentals and meaning of color
  • Palette
  • What is design?
  • What disciplines does design include?
  • Design terminology/ABC
  • Basic rules of typography
  • Basic rules of composition
  • How to evaluate good and bad design
  • How to evaluate a design portfolio
  • How to work with a designer
  • How to handle a design file

Upon completion, a certificate will be issued.

Please note: The course does not teach specific graphic design software.

The course does not require prior preparation.

11 in-person sessions, 22 hours.

From January 29 to March 5

Wednesday - Friday, 19:00-21:00.

For payment arrangements, contact us at contact@di.ge.