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Content Management Long Course

კურსის ლექტორებიBeki PantskhavaMariam LortkipanidzeIrina SakvarelidzeKoka KamushadzeNatia AmiridzeNino Egadze
ხანგრძლივობა 48 საათი
ენაქართული
ფასი1200

კურსის შესახებ

Content Management | January 22 - April 4

The three-month content management course is for those who want to learn the strategy and planning of content production to develop their own business or work in a brand marketing team, whether they are a marketer, founder, brand manager or future content manager.

The course includes both theoretical and practical work, with many local and international examples during the course. The course has 6 lecturers and 4 guest lecturers who will cover the full spectrum of content creation and coverage, bringing cases from their own practice.

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კურსის ლექტორი

Beki Pantskhava

Brand & Strategic Communications Specialist, Marketer, Lecturer serving as an invited faculty member at Caucasus University and Business & Technology University, President of ACAG (Association of Creative Agencies in Georgia), 15 years of experience with Georgian & International Brands from FMCG, telecommunications, finance, and hospitality sectors - Geocell, Philip Morris, IQOS, TBC, Adjara Group.

Advisory board member at Design Institute.

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კურსის ლექტორი

Mariam Lortkipanidze

Managing Partner at Playmakers agency. Lecturer of Content Management and Communications at Georgian Institute of Public Affairs (GIPA). Served as head of Content Marketing at TBC Group (Georgia & Uzbekistan) for 7 years.

Advisory Board Member at Design Institute.

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კურსის ლექტორი

Irina Sakvarelidze

Founder of ADHD Production, Creative Lead at Playmakers. 10+ years of experience in creative industry, as an art director, senior copywriter and creative lead at the Windfor’s and Playmakers Agencies. Award winner at Cannes Lions, Golden Epica, ADC*E, Eurobest and Ad Black Sea Festival. Miami Ad School Europe Graduate. Advisory Board Member at Design Institute.

Advisory board member at Design Institute.

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კურსის ლექტორი

Koka Kamushadze

Managing Partner and the CEO at the Playmakers Agency. 15+ experience in the field of marketing & business. Previously, Creative Lead at TBC. Invited lecturer at Caucasus University, Business & Technology University, Georgian University, GIPA. Wharton Business School Leadership Program graduate. Author of 2 novels: "Balanda", "Sonata Compositions / String Quartet"

Advisory Board Member at Design Institute

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კურსის ლექტორი

Natia Amiridze

With 18 years of experience in communications and content management for both Georgian and international brands/organizations, and 7 years of expertise at Red Bull (Georgia, Armenia, Azerbaijan) as a Communications Manager, I've held positions such as the founder and creative leader of the Bulbuli app, Celeb.ge, and Welcome To Georgia Musical, as well as an event management and event communications lecturer at universities in Georgia.

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კურსის ლექტორი

Nino Egadze

Strategic and visual communications, branding, and marketing specialist. Leadership positions in companies such as TBC Bank/Group, Red Bull, and Philip Morris International. Organizer of over 1,000 social projects and events in several countries.

Expertise: Communications, business strategy, design strategy, creative skills, leadership, social responsibility (CSR), reputational risks, content, customer experience, and UX/UI design. Founder of the Design Institute.

რას ისწავლით

During the Content Management Course, participants will explore the following topics:

  • What is content?
  • How does content strategy work?
  • How does communication work?
  • The connection between brand and content
  • Brand filters and strategy
  • Turning business needs into ideas
  • Writing briefs/assigning tasks
  • Working with the creative sector
  • Types and formats of content
  • Producing relevant content
  • Planning content strategy
  • Budgeting for content
  • Communication
  • Collaboration
  • Channel strategy
  • Measuring results
  • Content creation – visual rules
  • Composition
  • "Everything is content" homework
  • Workshop for a Georgian brand
  • Low-budget production
  • Video production
  • Photo production
  • Best practices
  • Storytelling through content
  • Using digital channels
  • Content trends

Course details:

  • Course duration: January 22 – April 4, 2026
  • Tuesdays & Thursdays | 19:00 – 21:00
  • 24 in-person meetings (48 hours)
  • Upon completing the course, a certificate will be issued.
  • The course has no prerequisites and does not require prior preparation.

For splitting the payment and additional details contact us at contact@di.ge