Content Management Long Course
კურსის შესახებ
The three-month content management course is for those who want to learn the strategy and planning of content production to develop their own business or work in a brand marketing team, whether they are a marketer, founder, brand manager or future content manager.The course includes both theoretical and practical work, with many local and international examples during the course. The course has 6 lecturers and 4 guest lecturers. Lecturers will cover the full spectrum of content creation and coverage, bringing cases from their own practice.
Nino Egadze
Strategic and visual communications, branding, and marketing specialist. Leadership positions in companies such as TBC Bank/Group, Red Bull, and Philip Morris International. Organizer of over 1,000 social projects and events in several countries.
Expertise: Communications, business strategy, design strategy, creative skills, leadership, social responsibility (CSR), reputational risks, content, customer experience, and UX/UI design. Founder of the Design Institute.
Koka Kamushadze
Managing Partner and the CEO at the Playmakers Agency. 15+ experience in the field of marketing & business. Previously, Creative Lead at TBC. Invited lecturer at Caucasus University, Business & Technology University, Georgian University, GIPA. Wharton Business School Leadership Program graduate. Author of 2 novels: "Balanda", "Sonata Compositions / String Quartet"
Advisory Board Member at Design Institute
Natia Amiridze
With 18 years of experience in communications and content management for both Georgian and international brands/organizations, and 7 years of expertise at Red Bull (Georgia, Armenia, Azerbaijan) as a Communications Manager, I've held positions such as the founder and creative leader of the Bulbuli app, Celeb.ge, and Welcome To Georgia Musical, as well as an event management and event communications lecturer at universities in Georgia.
Beki Pantskhava
Brand & Strategic Communications Specialist, Marketer, Lecturer serving as an invited faculty member at Caucasus University and Business & Technology University, President of ACAG (Association of Creative Agencies in Georgia), 15 years of experience with Georgian & International Brands from FMCG, telecommunications, finance, and hospitality sectors - Geocell, Philip Morris, IQOS, TBC, Adjara Group.
Advisory board member at Design Institute.
Irina Sakvarelidze
Founder of ADHD Production, Creative Lead at Playmakers. 10+ years of experience in creative industry, as an art director, senior copywriter and creative lead at the Windfor’s and Playmakers Agencies. Award winner at Cannes Lions, Golden Epica, ADC*E, Eurobest and Ad Black Sea Festival. Miami Ad School Europe Graduate. Advisory Board Member at Design Institute.
Advisory board member at Design Institute.
Mariam Lortkipanidze
Managing Partner at Playmakers agency. Lecturer of Content Management and Communications at Georgian Institute of Public Affairs (GIPA). Served as head of Content Marketing at TBC Group (Georgia & Uzbekistan) for 7 years.
Advisory Board Member at Design Institute.
რას ისწავლით
What is content?
How does content strategy work?
How does communication work?
The connection between brand and content
Brand filters and strategy
Turning business needs into ideas
Writing briefs/assigning tasks
Working with the creative sector
Types and formats of content
Producing relevant content
Planning content strategy
Budgeting for content
Communication
Collaboration
Channel strategy
Measuring results
Content creation – visual rules
Composition
"Everything is content" homework
Workshop for a Georgian brand
Low-budget production
Video production
Photo production
Best practices
Storytelling through content
Using digital channels
Measuring results
Content trends
24 in-person meetings, 48 hours in total, held twice a week in April and May, three times a week from the last week of May. Each session lasts 2 hours.
Duration: April 8 – June 14, 2025 Tuesdays & Thursdays: 19:00 – 21:00, Saturdays (from last week of May) 13:00 – 15:00
Meeting dates: April 8, 10, 15, 17, 22, 24, 29, May 1, 6, 8, 13, 15, 20, 22, 24, 27, 29, 31 and June 3, 5, 7, 10, 12, 14 (2025)
Upon completing the course, a certificate will be issued.
The course has no prerequisites and does not require prior preparation.
For splitting the payment contact us at contact@di.ge