How to Play by Playmakers Agency
კურსის შესახებ
Playmakers Masterclass is designed for a development-oriented audience ready to navigate the detailed path from receiving a creative brief to its final execution.
During the meetings participants will acquaint themselves with theoretical material, form teams and practice practical tasks under the mentorship of Playmakers team members.
Upon completion of the course, participants will be able to independently execute a creative project.
Mariam Lortkipanidze
Managing Partner at Playmakers agency. Lecturer of Content Management and Communications at Georgian Institute of Public Affairs (GIPA). Served as head of Content Marketing at TBC Group (Georgia & Uzbekistan) for 7 years.
Advisory Board Member at Design Institute.
Nuka Shevardnadze
Brand Strategist, Communications Specialist , Marketer, Managing Partner at Playmakers. Guest speaker at different Universities. More than 10 years experience in brand and customer experience management at brands - Axis, Ikano, TBC, Space.
Koka Kamushadze
Managing Partner and the CEO at the Playmakers Agency. 15+ experience in the field of marketing & business. Previously, Creative Lead at TBC. Invited lecturer at Caucasus University, Business & Technology University, Georgian University, GIPA. Wharton Business School Leadership Program graduate. Author of 2 novels: "Balanda", "Sonata Compositions / String Quartet"
Advisory Board Member at Design Institute
რას ისწავლით
- The importance of strategy
- Working on the brief
- Creative approaches
- Generating ideas
- Teamwork
- Presentation of the concept
- Developing the video clip idea to the script
6 physical meetings, (12 Hours) from May 7 to May 24, Wednesday - Friday, 19:30-21:30.
The course has no prerequisites and requires no prior preparation.