Wine Labels: Beyond Aesthetic by Jacopo Saleri
კურსის შესახებ
The course will explore the wine label design process, beginning with essential design principles and the history of design andnotes on packaging.
The course will introduce strategic thinking to define a design brief useful to outline the project necessities and goals.
We will delve into materials, printing techniques, and the latest innovations to achieve desired outcomes while managing costs and production.
Ultimately throughout the course industry experts will conduct web seminars, sharing their knowledge and insights with the participants.
We will have three international partner companies within the course:
UPM RaflatacLeading in sustainable labeling https://www.upmraflatac.com/
LuxoroItalian exclusive partner of the KURZ, international leader in the embellishments & technologies for labelshttps://www.luxoro.it/https://www.leonhard-kurz.com/
Etichettificio SANFAUSTINOItalian printing househttps://www.sanfaustinolabel.it/index.html
Jacopo Saleri
Brand & Packaging Designer, Spatial Designer with expertise in the wine industry and label design. Design Lecturer & Head of Interior Design at VAADS, FreeUniversity. Milan Politecnico alumni, Brand Management & WSET Level2 certified. Has more than 10 years of experience in the European, Chinese & Georgian markets with projects of various scale.
More info: jacoposaleri.design
რას ისწავლით
- Participants will cultivate a critical eye on the packaging of common goods, with a particular focus on wine bottles.
- They will acquire expertise in the processleading to a successful wine label that meets precise goals specified by the brief, from ideation till the final implementation.
- Lastly the course will enable them to effectively handle and facilitate communication among all parties involved, including wineries, designers, and printing house.