The course created by Tato Norakidze and Mari Lortkifanidze will comprehensively address contemporary issues within the realm of communication. Encompassing an array of pertinent topics, this course aims to equip participants with the requisite skills for crafting digital content across various platforms. Delving into the intricacies of content creation, the curriculum will guide learners through each phase of the content development process, ranging from strategic planning to ultimate dissemination. Additionally, participants will acquire proficiency in utilizing analytical instruments to assess the efficacy of their communication endeavors. Emphasis will be placed on discerning the contextual nuances inherent within each communication channel, alongside strategies for tailoring content formats to seamlessly integrate with prevailing media streams and user realities. Key focal points include adeptly seizing opportune moments to capture audience attention, as well as strategically positioning oneself within the digital landscape.