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29 March, 2024

Touch RGB

Touch RGB, the first digital design festival in Georgia, will start soon.

The main goal of the festival is to create new opportunities for people interested in

design and to share knowledge, both locally and internationally.

The festival combines three main themes: UX/UI Design, Generative Design and Digital

Experiences.

Participants of the festival will have the opportunity to listen to the world's leading design professionals, share their experiences, and personally receive advice on their works.

Keynote sessions, panel discussions, workshops, and a 3-day design bootcamp experience await digital design attendees with distinguished artists from the creative field.

Touch RGB festival Q&A sessions will be hosted by the festival's partner, the Design Institute.

Pedro Messias - Creative director with over a decade of experience working across New York, San Francisco and London to help globally recognised brands such as Google, Nike and Uber create more meaningful and impactful experiences. Now a partner at OMSE, to build simple striking brands that push creative boundaries and drive commercial success.

Jimmy Elias - Creative Director, for Experience Design and a Creative Leadership Coach. Founder of Studio Jimmy Elias, UX Trainer and Art Director’s Club für Deutschland, Lecturer at multiple universities, judge at the Favourite Website Awards Partner and Mentor, Consultant, and Public Speaker.

Sofia Papadopoulo - creative director with 17 years of experience in the field, will share her observations and challenges in the digital world with the festival audience.

Participants of the sessions will have a unique opportunity to review their personal portfolio with the speakers and hear feedback on their projects.

Design Institute community members can purchase a festival ticket with a 20% discount using the promo code: TOUCHRGB_DESINGINSTITUTE

© Nini Papashvili

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<p>Blog by Nini Papashvili&nbsp;</p>
Spring Course for Marketers
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<div> <p lang="EN-US" xml:lang="EN-US"><span lang="EN-US" xml:lang="EN-US" data-contrast="auto">If you&rsquo;ve ever found yourself caught in the chaos of choosing an outfit, you&rsquo;ll understand exactly what brought Taso and Liza together and how they arrived at their design solution. </span>&nbsp;</p> </div> <div> <p lang="EN-US" xml:lang="EN-US"><span lang="EN-US" xml:lang="EN-US" data-contrast="auto">They first met in the Foundations of Design program at the Design Institute. Six months were enough for them to discover shared interests and aspirations, leading them to think not only about personal growth but also about improving the lives of others. Throughout this intensive six-month program&mdash;covering the full spectrum of design fundamentals&mdash;Liza and Taso learned about branding, strategy, and communication. They explored the basics of various design disciplines, worked on real-life projects alongside top industry professionals, and refined their creative, imaginative, and visualization skills. During these intensive sessions, they realized that bringing their idea to life was a tangible goal, so they began developing their concept. </span>&nbsp;</p> </div> <div> <p lang="EN-US" xml:lang="EN-US"><span lang="EN-US" xml:lang="EN-US" data-contrast="auto">They personally chose the brand&rsquo;s name and created its visual identity. With the help of friends, they analyzed business challenges, and that&rsquo;s how </span><span lang="EN-US" xml:lang="EN-US" data-contrast="auto">Grigali</span><span lang="EN-US" xml:lang="EN-US" data-contrast="auto"> was born&mdash;a clothing brand that finds beauty in everyday chaotic moments and serves as a form of self-expression. </span>&nbsp;</p> </div> <div> <p lang="EN-US" xml:lang="EN-US"><span lang="EN-US" xml:lang="EN-US" data-contrast="auto">Grigali is for everyone who wants to convey their personality and mood through simple, comfortable clothing. All Grigali pieces are locally produced in Georgia. As Liza and Taso recall, what seemed like the easiest part&mdash;finding skilled professionals to bring their sketches to life&mdash;turned out to be the biggest challenge. With determination and motivation, they overcame this crucial first stage and are now ready to present their collection to a wider audience. This collection marks both their shared beginning and a farewell to their teenage years. </span>&nbsp;</p> </div> <div> <p lang="EN-US" xml:lang="EN-US"><span lang="EN-US" xml:lang="EN-US" data-contrast="auto">"GONE ARE THE DAYS"</span><span lang="EN-US" xml:lang="EN-US" data-contrast="auto"> is now available for purchase, waiting for anyone who gets caught in the whirlwind of choosing what to wear. </span>&nbsp;</p> </div> <div> <p lang="EN-US" xml:lang="EN-US"><span lang="EN-US" xml:lang="EN-US" data-contrast="auto">Their design venture is just taking its first steps. For now, they are mobilizing resources on their own, and despite their lack of experience, they are eager to apply the knowledge and skills gained at the Design Institute to their own startup. With ambitious plans that extend beyond national borders, they are ready to take on the challenge.</span>&nbsp;</p> </div> <div> <p lang="EN-US" xml:lang="EN-US">&nbsp;</p> </div>
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<p>On December 2nd, the Design Institute will launch a new course &ndash; Innovation Design. In this blog, we&rsquo;ll explore what you&rsquo;ll learn in Tako Sulakvelidze's course and how you can apply your new skills in practice.&nbsp;</p> <p>Design thinking is a methodology that helps companies solve complex problems and create maximum value for customers. This approach focuses on viewing challenges from the customer&rsquo;s perspective and presenting solutions that fully meet their needs and expectations.</p> <p>Our course, Innovation Design, is aimed at product managers, aspiring entrepreneurs, and anyone interested in experiencing each stage of the innovation design cycle. During the four-day practical sessions, participants will work on a topic of personal interest and gain knowledge in user-centric design methods.</p> <p>The course&rsquo;s goal is to introduce participants to customer-focused design methodologies that will foster the innovative development of products and services. With this knowledge, participants will be able to enhance their company&rsquo;s business model and boost its competitiveness.</p>
For the Full Cycle of Innovation Design
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<p dir="ltr"><strong>Stefan, your career has been marked by innovative design work and collaborations with influential figures. From your early days to now, how do you feel your approach to design has evolved, and what drives your creativity today?</strong></p> <p dir="ltr">I started out as a regular graphic designer. Over the years I figured out that design is a language that can be applied to non-commercial communications.&nbsp;While I don't hate commercial projects, I do feel I&rsquo;ve done my share of them and wanted to try out new things. And: If design is a language: Now that I know how to talk it, it would be a pity to only speak commercial messages in it.</p> <p dir="ltr"><strong>You mentioned spending time with Steven Pinker and Danny Hillis, which prompted you to start thinking about long-term perspectives. How did your experiences with Steven Pinker and Danny Hillis influence the concept and message of the book? What inspired you to create "Now is Better" and embark on a project that encourages long-term thinking?</strong></p> <p dir="ltr">I started to think about this subject when I was invited to be a designer in residence at the American Academy in Rome. I was working out of a gorgeous studio and participated in the fantastic lunches and dinners with artists, writers, architects and archeologists in the courtyard. These were quite salon-like meals with ever-changing pairings of table mates. One evening I wound up next to a very sharp lawyer, who worked at the European court: We got to talk politics and he told me that what we are now experiencing in Hungary, Poland and Turkey, but also in Brazil and the US is really the end of democracy. &nbsp;So after dinner I looked it up! When did modern democracy start? How did it do over the past two centuries? Where are we now?</p> <p dir="ltr">Well, in 1823, arguably only a single democracy existed, the United States. In 1923, there were already 18 democratic counties, following the first World War. in 2023 we now have 96 democratic countries, for the first time in human history more than half of the world population lives in a democracy, so he COULD NOT HAVE BEEN MORE WRONG: Not only are we not seeing the end of democracy, we are living in the absolute golden age of democracy. This was interesting to me:&nbsp; A smart, highly educated person who clearly has no clue about the world he lives in.</p> <p><span style="caret-color: #000000; color: #000000;"><br /><br /><br /></span></p>
Interview with Stefan Sagmeister
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<p><strong>Written by Beki Pantkhava&nbsp;</strong></p>
What I talk about ...
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